Professional Program in Media Management
In collaboration with Alchemist
About PPMM | Objectives of the program | Gallery
This program is a joint initiative of BCIDS, under the guidance of SPJIMR, and Alchemist, a talent solutions firm in the media & communications industry. The objective of the program is to be a bridge for students currently doing a management post-graduation or a mass media/communications under-graduation and aspiring to get their First Jobs in the Media Industry, in a sales or planning function. It is a comprehensive, short-term, evening program that prepares students with a real-world practical knowledge, as it is almost entirely run by top industry professionals. The end-outcome for students taking this course is an advantage over peers for placements in the media sector, and access to prominent industry people who are potential hirers of the industry.
Who is this program for?
- For individuals looking for their first job in the media industry
Why do PPMM?
- Prepares you with practical knowledge for the dynamic media industry
- Real world training by top industry professionals for faculty
- 100% practitioner designed & administered - up to date with the industry




