Share 
Print 
Advanced Professional Program in Marketing Management (APPMM)
About APPMM | Program Architecture | Advisory Council | Faqs
| Trimester Breakup - 40 Credits | ||
|---|---|---|
| Trimester 1 | Trimester 2 | Trimester 3 |
| Foundation Management | Foundation Management | Foundation Management |
| Business Environment | Interpersonal Communication - II | Business Strategy |
| Fundamentals of Management | Business Communication - II | Marketing Specialization |
| Organisational Behaviour | Personality Development - II | Distribution Management & Sales Management |
| Interpersonal Communication - I | Quantitative Techniques & Research Methodology | Customer Relationship Management |
| Business Communication - I | Functional Management | Web Marketing |
| Personality Development - I | Human Resource Management | Services Marketing |
| Micro Economics | Operations Management | Customer Focus |
| Macro Economics | Marketing Specialization | Retail Marketing |
| Corporate presentations | Introduction to Retail | Non-Classroom Activites |
| Functional Management | Consumer Behavior | Project (CAPSTONE) |
| Marketing Management | Integrated Marketing Communications | Internship (2 Mths) |
| Financial Management | Brand Management | Personality Growth lab |
| Fundamentals of Selling & Selling Skills Workshop | Saturday Guest Lecture Series | |
